What does the COD/RTO calculator show?
It estimates profit after confirmed orders, delivered orders, RTO shipping loss, COD fees, product cost, packaging, and ad CPA.
COD/RTO calculator
Check COD profit after RTO, courier costs, and ad CPA.
Model a COD campaign before scaling. Use confirmation rate, delivery rate, RTO shipping cost, COD fees, product cost, and CPA to see whether each placed order still leaves profit.
Inputs
COD/RTO economics
Order volume
Use 100 for a clean percentage view.
CPA per placed COD order.
%
Costs per order
COD and delivery quality
%
%
%
Results
Profit after failed deliveries
Healthy buffer
Net profit after ads
PKR 64,463.00
30.09% net margin
Break-even CPA
PKR 1,094.63
Max ad cost per placed COD order
RTO loss
PKR 10,948.00
23.8 failed deliveries
Profit per delivered order
PKR 1,053.32
61.2 delivered orders
Target CPA
PKR 773.33
15.00% target margin
Effective ROAS needed
1.96x
Based on delivered revenue
Confirmed
85.0
Delivered
61.2
RTO rate
28.00%
Cancelled
15.0
Diagnosis
The current inputs leave a positive buffer after RTO, fees, shipping, and ads.
Review city, product, courier, and address quality because failed deliveries are a major cost driver.
Assumption: product cost is counted only on delivered orders, while RTO orders lose forward shipping, return shipping, and packaging. Adjust inputs to match your courier and COD settlement rules.
How to use it
Find the real cost of failed COD delivery.
COD economics can look profitable until failed deliveries are included. This calculator turns delivery quality into a CPA ceiling, so you can compare your ads against the profit left after RTO.
Use placed COD orders as the top-level volume.
Put delivery rate after confirmation, not before confirmation.
Count RTO forward and return shipping if your courier charges both.
Compare ad CPA with break-even CPA before increasing budget.
Is RTO counted as a full product loss?
No. The default assumption is that RTO orders lose shipping and packaging, while product cost is counted on delivered orders. Adjust the inputs if your product is damaged, unsellable, or has extra handling costs.
Should I use CPA or ROAS for COD campaigns?
CPA is usually easier to connect to COD order volume. The calculator still shows an effective ROAS target based on delivered revenue for comparison.