Sample report
See what a Profit Leak Report looks like.
This sample uses one product scenario to show how SellMira explains break-even ROAS, CPA room, margin pressure, and what to review before scaling ads.
Primary guardrail
2.26x
Campaigns below this ROAS may lose money after the sample product cost, shipping, fees, discount, and refund impact.
Executive diagnosis
At 3.00x, this sample product keeps $4.92 after ads. The key guardrail is 2.26x break-even ROAS and $19.92 break-even CPA.
Main profit leak: COGS
COGS takes 33.33% of net revenue in this scenario.
Suggested next actions
1. Reduce product cost or raise perceived value
Negotiate supplier pricing, review MOQ tiers, bundle the product, or test a price increase.
2. Tighten fulfillment cost
Compare carrier rates, adjust free-shipping thresholds, or separate heavy SKUs from paid acquisition campaigns.
3. Protect revenue from discounting
Replace blanket discounts with bundles, thresholds, or segmented offers.
Result metrics
- Net revenue after discount
- $45.00
- Contribution margin before ads
- $19.92
- Break-even CPA
- $19.92
- Break-even ROAS
- 2.26x
- Target ROAS
- 4.12x
- Profit after current ads
- $4.92
- Ad ROI
- 32.80%
Sample inputs
- Selling price
- $50.00
- Discount
- 10.00%
- Product cost
- $15.00
- Shipping
- $5.00
- Packaging
- $1.00
- Transaction fee
- 2.90%
- Refund rate
- 5.00%
- Current ROAS
- 3.00x
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